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Mission


Diverse group of people in profile against a yellow background with colorful overlaid handwritten text

Why

La Marzocco builds relationships
to enrich the lives of others.

Our mission

Persevere in the manufacturing of the finest in class specialty coffee equipment, while encompassing people, heritage, technology, design and a spirit of sustainability in business.

Person in blue work uniform managing coiled red rope or cable

Our values

People in red climbing on large green branches against a yellow background, illustrating growth and teamwork

Integrity

Do the right things for the right reasons.

Impact

Make a difference.
Become a positive influence on your team,
in our company and with our customers.

Illustration of home barista tools and techniques, including espresso machine portafilter, steam wand, and grinder, with figure demonstrating espresso preparation
Illustrated graphic of a silhouette holding an open calendar with coffee bean icons, set against yellow and blue background

Curiosity

Ask genuinely curious questions that reveal different perspectives and that challenge the status quo.
Search for the why, how and what in everything we do.

Courage

Have the courage to defend our culture.
Embrace change, speak up, challenge yourself
and your peers.

Three white illustrated figures on a yellow La Marzocco espresso machine, rowing and paddling against a red brick background, representing the mission and craftsmanship of La Marzocco
Two people facing each other holding a small plant between them, symbolizing communication and shared growth on a yellow background

Celebration

Celebrate others with the same energy we use when celebrating ourselves.

Two people carrying a large espresso machine, illustrated in bold pop art style with yellow and green split background

Manifesto

The frontier is a zone typically touched on by artisans. Difficult and dangerous, invisible to the naked eye, and practically inscrutable to market research, the frontier can at best be sensed by using qualities that are rarely accepted by present day industrial culture: intuition, sensitivity, and a desire to accept managed risk as an essential part of our work.