La Marzocco Home at Crush the Rush Seattle
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La Marzocco Home at Crush the Rush Seattle

July 12, 2019

Home Baristas! Join us throughout the day during Crush the Rush Seattle for home espresso Q&A’s, machine demos, and the official Crush the Rush Learning Sessions. The La Marzocco Home team will be on hand making espresso, giving Linea Mini & GS3 demos, and answering any and all home espresso questions. Drop by to say hi, or stay awhile and attend some of the learning sessions. Later that night, you’re also invited to experience the excitement of the Official Crush the Rush competition.

Below, you’ll find a schedule of sessions that will be going on throughout the day. No need to register if you’re stopping in to check out the machines, but be sure to register for learning sessions by using the link below.

Register for learning sessions here 👉 crush-the-rush-2-seattle-tickets-63091185434


Seattle Crush the Rush Schedule

9:00 am – 3:00 pm – Home Espresso Open House & Time Trials

Join the La Marzocco Home team at the espresso bar to hang out, drink espresso, demo machines, and chat about anything and everything related to home espresso. Meanwhile, Crush the Rush Time Trials will be ongoing throughout the day to determine the final 8 teams for the main event.

9:00 am

Espresso & Snacks at the La Marzocco Home Espresso Bar

9:30-10:30 am

Heidi Blackie, Occupational Therapist and Certified Hand Therapist, will guide baristas in a hands-on demonstration of proper body mechanics and ergonomics behind the bar.

10:45-11:30 am

La Marzocco’s Scott Callender will offer a historical look at the La Marzocco product line and how its growth has reflected the changing specialty coffee environment.

11:30-12:30 pm

Architectural Designer and cafe buildout expert Eric Hentz will share his experiences and recommendations for planning and building out a cafe optimized for workflow.

12:30-1:30 pm

Lunch included

1:30-2:00 pm

Cup of Excellence cupping featuring Blas Alfaro of Fulcrum and Erin Wang of Alliance for Coffee Excellence.

2:00-2:30 pm

Nathanael May of Pacific Foods will share actionable steps toward building a zero waste business in specialty coffee.

2:30-3:30 pm

Technical service experts will guide participants in a tour of an espresso machine.

We’ll disperse at 3:30 to set up for the big event starting at 7pm. Make sure to RSVP on Facebook to join the evening party!

7:00 – 10:00 pm:

Crush the Rush!

About Crush the Rush 

Last year we launched a brand-new competition called Crush the Rush. Our goal was to create a competition focused on fun, speed, efficiency and community. We drove over 10,000 miles, hosted over 1500 people and crowned 10 teams as Crush the Rush champions.

To get a feel of last year’s competition, check out Chris Baca’s video of the event.

This year we are excited to announce, Crush the Rush 2. We are adding some new elements to the event as well as expanding the competition to 20 teams in each city instead of the 8 from last year in order to allow more baristas to participate. The 20 teams will compete during the day in Time Trials with the top 8 teams moving on to the finals. 

We have also decided to add a series of Learning Sessions for attendees that will focus on ergonomics, bar flow and the latest in coffee research and technology.

All of this will conclude in the Crush the Rush Finals, bringing back the bracketed competition from last year along with new side work challenges and a summer fun soundtrack to dance along with us.


July 12, 2019
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Ben Blake


Fulcrum Roastery (SODO)
4660 Ohio Avenue South, Suite A Box 9
Seattle, WA 98134 United States
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